In-Game Collaboration • Aug 2021
Top War: Battle Game x Transformers Phase 1
Themed content featuring Optimus Prime, Bumblebee, and Megatron, breaking the game's single-day revenue record.
Global
IP Licensing Intelligence
for Games
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80,000+
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20,000+
Brands & IPs
15,000+
Games
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Compare Markets
Global vs China IP popularity and collaboration data
Discover Trends
Which IP categories are rising or falling in games
IP Popularity Rankings
Weekly social engagement data across platforms
#
IP
Social Buzz
Engagement
Change
Trend
1
Stranger Things
Horror · Supernatural
-62.8%
740K · 120.8M
740K
120.8M
-62.8%
2
Star Wars
Sci-Fi · Space Opera
+4.9%
681K · 90.3M
681K
90.3M
+4.9%
3
Avatar
Sci-Fi · Adventure
-17.2%
671K · 70.2M
671K
70.2M
-17.2%
4
Bridgerton
Romance · Period Drama
+108.9%
585K · 57.3M
585K
57.3M
+108.9%
5
Star Trek
Sci-Fi · Space Opera
+123.7%
482K · 93.5M
482K
93.5M
+123.7%
IP Quadrant Analysis
Find undervalued IPs before your competitors. The IP Quadrant plots brands by Social Engagement vs Brand Activation Score to identify opportunities.
Market Leaders
Big brands with broad appeal combining corporate push and organic fan pull. High exposure but premium licensing fees and strict oversight. Strategic flagships for when budgets permit.
Rising Stars
Best opportunity for ROI. Vibrant communities with less official promotion. Often undervalued with high conversion potential at accessible prices — optimal risk-reward ratio.
Declining Interest
IPs propped up by paid marketing. Once ad spend stops, relevance evaporates. Often convert below expectations — warrant extreme caution.
Niche Players
Low engagement and activation. May have value for specific collaborations with high audience fit, but otherwise best avoided.
Brand Activation →
Engagement
→
Rising Stars
Market Leaders
Niche Players
Declining
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In-Game Collaboration • Jan 2025
Dragonheir: Silent Gods x Dungeons & Dragons Phase 3
Introducing Bigby as a quest-giver and Lady of Pain trial within Planescape-themed dungeons.
Global
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